To Niche or Not to Niche, that is the question.

Deciding between specializing or staying a Jack-of-All-Trades as a VA? That’s kind of like choosing between being a sushi chef or running a buffet. Honestly, both have their perks! Let’s break it down and see which might be the best fit for you.

What Is a Niche, Anyway?

Niching means focusing on a specific area and becoming the go-to expert. Think of it like mastering one dish—whether it's social media management for beauty brands or bookkeeping for small businesses. You’re offering specialized, high-quality services in a narrow field that clients seek out.

The Jack-of-All-Trades Route

On the flip side, General Admin VAs are like buffet masters—offering a variety of services without being tied to a single industry. You might handle email management, calendar scheduling, basic bookkeeping, and more. This approach gives you flexibility and the chance to work with a wider range of clients, which can be exciting!

Which One Is Right for You?

Whether you decide to specialize or remain a jack-of-all-trades depends on your goals, interests, and how you enjoy working. The best part? The decision you make today isn’t set in stone. Your VA business is a living, breathing entity that can evolve over time. You can always explore new skills or shift your focus as you grow.

And that flexibility is what makes being your own boss as a VA so amazing!

Cheers to your continued success,
~Erin